Full-service Quantitative and Qualitative Research for the Healthcare Industry

For more than a quarter century we have placed great value on consistently meeting and exceeding client expectations while offering a high level of principal involvement and personalized service. This philosophy has earned us a national reputation for our quality of work, competitiveness in cost and excellence in service.

Our specialization and expertise assures that all of our research is designed with the best possible approaches and that information generated from our research is properly interpreted within the context of the very unique healthcare industry.

Traditional Research Services

Phone, Mail, and Web Surveys One-on-One Depth Interviews Traditional Focus Groups Mini-Groups Triads and Dyads	Benchmarking and Tracking Studies Secondary Data Studies Brand Audits Facility Expansion Studies Website Usability Studies	Market Image and Awareness Studies Advertising Pre-Testing and Post-Testing Nursing Recruitment Research Competitive Evaluations Community Needs Assessment
Online Research Services
Wayne Howard & Associates can help you get the most from your research dollar with the usage of new technologies. Our company has the expertise in using web based surveys, online multimedia discussion boards, social networks and other online communities and live-streaming via webcam for interactive focus groups and focus groups with remote participants and/or remote observers. As one example, our company recently conducted a number of medical device focus groups in Los Angeles that were observed simultaneously on-site, in Pennsylvania (client corporate HQ) and in China where the client has a major facility.During these particular focus groups, executives watching in Pennsylvania were able to ask the moderator to probe certain comments they thought were of special interest just as easily as they could have by being physically present at the focus group facility. Considering the cost of travel due to rising airfares, ground transportation, lodging, meals, parking and other related expenses, as well as traditional recruitment, this type of digital age research can represent substantial savings to your company in terms of expense and management time while assuring high quality research results.